4 Ways to Build your Local Presence with Low Budget

Marketing is a business that requires huge budget and strategies. What if you own a small business with a small budget? You can still manage to market your business and drive in profits by following some simple business strategies and tips. Promoting your business doesn’t require huge costing and can be managed in simple ways given below.

Here are 4 ways to increase the local presence of your business under given small budget.

• Develop a group/ community

Free promotions do not actually come free. You need to put in your sweat and blood to make people talk about you and your business. The best way to make your business known and recognized is by building up a group, club, a forum or a fan page accessible to general public where they can share their opinions, thoughts and suggestions regarding your services and products. This strategy increases the connectivity and opens up new links to your business venture. With the help of this community your probable customers are able to know about your strategies and keep a track of your rival products and services.

On a similar note you can go for printing and circulating business cards to increase the presence of your business. Such an interaction via open community or by means of business cards attracts innovative prospects to your business.

The advantage of this strategy is again its low costing apparently with a small budget and huge success as a result of excellent hosting and conversations between you and your business prospects.

• Take the advantage of free

This is the most tried and tested formula to save budget, as well as allows it to grow at the same time. Use the benefit of trial offers. Need not to say, these trial offers are lucrative enough to drive more traffic to your concerned business. The advantage of taking free trials is that it plays a judgmental role in choosing between services required for running your business.

When the budget is small always binge upon trial offers, as they save you the amount required for monthly or annual subscription. While starting up a business, you can easily address the problem of tight budget by making best of free tools and trials accessible on internet. Google Analytics, Google Drive, Drop box and Wave Accounting are a few examples of best free tools for small business.

• Make the best use of social media and blogs

In the global era of social media marketing, you can easily hold cost by promoting your business on social media for free. Most of these sites are free, they charge nominally for promoting your business and increasing visibility of your business. As per the latest statistics almost three-fourth of the global population resides online, marketing your business on social networks can therefore save good amount of your budget while promoting it on the other hand.

WordPress, blogger and several other similar sites offer you an option to freely publish your articles, books and blogs. You can guest blog and can mark your presence to the readers who show an inclination in your business. This is a highly successful strategy in managing smaller budgets on the one hand, and growing business presence by increasing the possibilities of being noticed.

• Focus on the online movements in a balanced format

Promotion of a business can be done in several other cheaper ways. Never believe that internet is the only mechanism. A large number of offline ways exists which support the marketing of your business as much as you do online. We below suggest some examples of low cost ways that help to promote business offline.

• Volunteer for speaking at various industry events. There you can also advocate about your service or product. You can also join as an expert guest speaker at a local radio station
• You can go for attending networking and socializing events
• Go for sponsoring a deal say a local sporting football club. Having the name of your company on the uniforms shall fetch promotion to your business for at least the whole sporting season at a nominal initial cost.