How Start Ups Can Impress Clients

One of the many challenges of starting up a business is attracting new, profitable clients. With little experience, you need to somehow convince clients to give you a chance over your more established competitors.

So, how can you do this? Below we’ll look at some of the best ways start-ups can impress clients, along with potential investors.

Do your research

Just as you would with an interview, it’s important to research the client prior to meeting with them. That way, you can find out exactly what it is you can help them with. It also gives you a deep understanding of the client and it shows you care enough to do your research; making the client feel valued.

The more you know about the client, the better prepared you’re going to be and the more accurate you can make your proposal if you’re presenting one.

Familiarise yourself with the right terms

In business, there are certain terms and phrases that are going to come across well to potential clients. You need to sound like you know your stuff, even if you’re still learning. There are numerous terms you may find useful including:

• ROI
• Value Proposition
• KPI
• Opportunities

ROI stands for Return on Investment and it’s one thing your clients will be especially interested in. They’re going to want to know what they will get back if they do business with you. If you make sure to use this term when communicating with the client, it shows you care about the value your clients receive.

Similarly, value proposition is another great term to use. You’re basically promising to deliver value; ensuring they have a great experience. KPI stands for Key Performance Indicator and it’s ideal for measuring how successful an activity is. This is a phrase you’ll want to use when you have an established client. It helps you to show them how your products or services are working and what benefits they have delivered thus far.

Finally, opportunities can be used instead of challenges. All businesses face challenges along the way, but it’s how you handle them that matters. If you’re trying to impress a client but there are a number of challenges they’re concerned with, turn them into opportunities instead.

These are just a few business terms you can use to impress both new and existing clients. Sometimes, language really does make all of the difference.

Host an event to remember

Depending upon the type of business you’re in, a stand-out event can really wow potential clients. If you’re targeting rich, successful clients then you’re going to need a venue that really impresses.

You can hire unique, striking venues through companies such as One Events. Not only do you get the venue, but they can take charge of the catering and production too. If you manage to host a one-of-a-kind event, it’s going to really impress clients and even help you gain new ones through word of mouth.

Consider hiring out serviced office space

If you need to attend client meetings, it’s a good idea to hire out a serviced office. These come fully furnished with the latest high-tech equipment. They also tend to have an impressive, modern design which is sure to please your clients.

This is an especially great tip for start-ups whose home is currently their office. Hiring out an office is affordable and provides many great benefits.

Overall, while it may be a little more challenging to impress clients when you’re just starting out, it’s certainly not impossible. The above are some of the best ways to impress clients and ensure you stand out from your competition.