How To Quickly Double Your Website Traffic

Every marketer is looking for one thing: numbers! Lots of traffic is means lots of advert revenue, and it means more conversions. Quite simply, traffic equals money. The tricky part is getting your website heard through the noise of others around you. There’s nothing more disheartening than a slow trickle of visitors to your site. Especially after you’ve worked so hard on the content and design. Today we’ll show you the tricks of the trade and get people pouring to your website.

SEO – SEO stands for search engine optimisation. It’s the process of structuring your site in a way that Google likes. After all, the higher you rank on Google search results, the higher your traffic. Unfortunately, it’s no easy task. You’ll want to reassess all the keywords across your site. It’s also good practice to secure authority links back to your website. Google recognises quality and authority, so strive for it!

Social Media – Social media is a fantastic way to connect with your audience and reach out to new customers. Facebook, Twitter and Pinterest are a hive of activity, so don’t shy away from it. Use that viral, social power to exchange ideas, spark debate and build a community. Share your content (we’ll come to that later) on your social platforms and watch it spread. Feed your loyal followers with interesting things that lure them back to your website. Grow your social following, and your traffic will grow in unison.

Online advertising – The great thing about online marketing is that so much can be executed for free. However, sometimes, you need to give things a kick start! Online adverts are a great way to do that. The best thing about them is the ability to target and refine your key audience. You can set everything from their location to gender to likes and dislikes. Take the time to define your perfect customer and reach out to them. Google adverts and Facebook ads are particularly influential here.

Content – We touched on this before, so let’s look at it in more detail. Content is what draws your community back to your website time and time again. It intrigues, informs and entertains them. First of all, it builds a level of trust, brand recognition and reputation. Secondly, encourage your users to share it, and it will extend your reach. Video and photographic content are particularly susceptible to ‘going viral’. That means your content reaches new eyes. They’ll click through to your website and join your community.

Emails – Finally, many of the marketers we know swear by the power of emails. Lots of websites rely on email marketing for a large portion of their traffic. Begin collecting email addresses with a sign up form on your site. Then send timely email updates featuring your best content. Remind them who you are and what you do. Build that brand loyalty and reputation. The customers will come pouring back to your site.

With a combination of these techniques, you’ll soon see your web traffic double in a few short months. Got any other great tips? Please share them in the comments below!