When you are a small business, it can be difficult to get yourself out there and in the public consciousness, and even more established businesses are feeling the pressure too. With the amount of online businesses that are taking away the custom from the high street, it is a given that the vast majority of small businesses will close their physical shops and trade online. But it doesn’t have to be that way. Even the small corner shops can use the internet to get more physical custom, they just have to know the right techniques, and here are some.
Register Your Business On Local Listing Services
This is great if you are a very small business with one branch. Registering your business on listing sites like Google Places or Yahoo! Local is very simple and can help bring you to the attention of someone looking online for a local service. Utilizing local seo techniques is also another method of getting into the consciousness of people on a community-based level, and this is where a website owner works to increase its exposure on the local search engine results. If your company wants to stay local, then it can be achieved.
Create A Blog
A popular approach to give customers an insight into your business while also giving yourself a personal touch is to make a blog post. In keeping people up to date with your business activities helps endear prospective customers to you, and as you gain momentum in the business, you can use it as a platform to sell, or to share content that is relevant to what you provide as a service. Luckily, setting up a basic blog is very easy through sites such as WordPress.
Using Different Platforms
Making a simple YouTube clip or Instagram video is a nice little way to get attention. Keeping the clip short and less than 30 seconds keeps the attention on you and if it is compelling enough to be shared on social media, then that will guarantee more attention. Even on YouTube people can click away from an ad after 5 seconds, so the quicker you can grab people’s attention the better. If you really wanted to branch out, make a mobile app linked to the style of business, and with apps becoming a more common way to communicate with customers on a one to one basis, it is worth thinking about. It doesn’t have to cost a lot of money to make, as there are many websites that show you how to create simple apps.
Rethink Your SEO Tactics
It is a common practice for businesses to use Search Engine Optimization techniques to get higher up the search engine rankings. There are simple ways that you can do it yourself, such as creating compelling content, and having other websites have links to you, but if you can get this aspect clear in your mind, and you know how to play the game, your website will be higher up the rankings than your competitors, which will turn into profit.