In order for your business to get clients, make money, grow, and be successful, then you need to be constantly marketing yourself to your ideal clients and making sure that people know who you are, and how you can help them.
Although the different ways to market your business can feel overwhelming and confusing when you’re just getting started, the best thing to do is keep it simple.
There are many ways you can market your business with little cost and that prove to be very effective, but whatever you chose as your marketing methods, you just have to ensure that they suit you and align with your goals and overall strategy for your business.
Since social media has become so mainstream, it’s pretty much a given that most business owners – especially online business owners will take advantage of at least one social media platform in one way or another to market their business.
There’s no right or wrong social media platform, so it’s really important to find what platform your audience and ideal clients are hanging out on so you can connect with them. Facebook may work great for some people, and Twitter for others, but when it comes to you, Instagram or Pinterest could be your main marketing platform because that’s where your ideal clients are. By figuring this out early on, you’ll save yourself a lot of wasted time and frustration.
Blogging & Guest Blogging:
While many people will claim that blogging is dead, it’s so far from the truth that it’s laughable. Sure, blogging may not be as easy to see results with as it once was back when it first became a thing, because now it’s more competitive and people actually want to read good content, but this is a good thing, because it sets a standard of quality over quantity. Whether you use your own blog to get your message out there, or you guest post on other people’s blogs to reach a wider audience, if you have good content to share, then consistent blogging is a great strategy.
These may seem so old-school, but they’re still highly effective, and you don’t have to be stuck with the boring cards that were once so prominent. Many people are getting very creative with some of their business card designs, and there are even multiple blogs and Pinterest boards dedicated to just that. If you plan on doing any kind of in-person networking, then presenting someone with a cool business card in this digital age will definitely help you stand out. To get help with some ideas for your business cards, check out places like GH Cityprint for very affordable packages on your cards and other custom stationery for your business marketing materials.
These are basically just online web classes or conferences that you run from your computer using a conference line to share just audio or a screenshare presentation. Although you can definitely charge for these, and I recommend that you do later on in your business, they are a great way for reaching a wider audience, getting your message out there, and building trust with your ideal clients as you cover one topic on your webinar that they need help with. When giving a webinar for free, make sure that you require people to sign up to your email list so that you can send them further marketing communication and paid offers.