In these busy, technologically driven days, nobody wants to be left behind. Whether you are an insurance broker, a holiday salesperson, a retail worker, a chief executive of a huge company, or simply wanting to purchase something easily, absolutely everything is done with the help of the World Wide Web.
Think about your daily life, is there anything that can’t be done online? You might choose not to, you might choose to go down the manual route, but the bottom line is that you can practically do anything with the help of the Internet, including finding the love of your life!
The business world has been transformed by the dawning popularity of technology, and that brings to the table many other issues that a new and existing business needs to deal with. In terms of the insurance industry, it’s vitally important to stay ahead of the game and up to date with any developments to avoid falling behind, and allowing your competitors to overtake.
Of course, technology has been around for a long time, and even as far back as the 1980s we began to do everything on the computer, including calculating quotes, underwriting, and contacting new and existing clients. The difference nowadays is that software is much more complicated than it has ever been before; that’s not to say it is complicated to use, because it’s actually much easier in that respect, but it’s more complicated in terms of what it can do.
For that reason, you need to make the right decision in terms of which software you go for, how you purchase it, as well as checking carefully what it does, to tailor-make it all to your needs and requirements.
Staying Ahead of The Competition
In order to ensure that your existing clients stay with you when their current policy expires, and that new ones come your way, instead of heading somewhere else, you need to offer the best service possible. In order to offer this service, you need to have the tools to play the game.
High quality insurance software can help you reach out to your clients in the best possible way, by sending automatic emails, information, and welcome letters from your database. Provided you keep your client details up to date within your software this part of the deal is taken care of for you. This is all down to something called Customer Relationship Management (CRM), and the best software out there will have this included within it.
You have probably been using some version of CRM for a long time before, but the chances are that this sat apart from your software; these days you can find software suites which integrate it all together, without you having to try and keep several balls in the air at the same time.
The Importance of Software as a Service (SaaS)
SaaS is all to do with cloud technology. If you’re not sure what this cloud is, it is basically a large amount of storage which is floating around somewhere within the Internet, and the main advantage of this is that you don’t need to keep a large amount of data on your hard drive or on memory sticks, because it is stored within the cloud, and can be dragged back down to your device whenever you need to access it.
A lot of companies offer large range of different software options, and they are easy to connect to and access via the cloud, as a SaaS option. Their solution is a cloud insurance software. The major benefit of this type of software is that you can constantly update what you have, by shopping around and not having to purchase a licence for several different packages, when you really may only use one to its maximum potential. This saves you money and time too.
Tailoring your software options to your business is the best way to ensure that your software choice is effective and high quality, without having a million functions that don’t fit your requirements, missing out on the ones that do.
A Smooth Service For Your Clients
One of the main reasons that a client will choose you, or stay with you, is that you offer an easy service for them, and one which helps reassure them that they have made the right choice. If your software is working to its full potential, allowing your employees to use it successfully and easily, you are in a much better position to offer that smooth service to new and existing clients.
The whole ethos of a working relationship with a client comes down to the service you provide, and the simple fact is if they aren’t happy with what you can do for them, they will just go somewhere else – probably to your main rival who will then take the profit as their own, leaving you with a deficit.
Many people worry that the fact everything is now done with a computer and often online means that we lose that personal connection with clients, but that’s really not the case. If you choose the best software option, you can easily connect, without losing that personal touch – again, this all comes down to effective CRM, the tools which should be incorporated into your software package.
Using Software as a Service (or simply SaaS) means that you don’t have to purchase a costly licence for the software you use, but the bottom line is that finding the best software package or suite for your particular business will save you cash in the long run, and it will also more than pay for itself in other terms, because of the extra business it will attract and retain. High quality software will also easily be able to generate reports, which will identify and point out any cost saving areas, allowing you to act on them accordingly, and improve your service for new and existing clients.
The reality of the matter is that technology is taking over the world whether we like it or not. The only way to move forward is to accept this fact and embrace it, choosing the right package for your business, personalising it for your clients, and ensuring that you can use it to its full potential and effectiveness.
Shopping around and being careful with your choice is imperative.