5 Reasons You Should Be Using Video In Your Internet Marketing Strategy

Video is all the rage these days. Video advertising is dominating in the world of online web marketing, and there’s a reason for that. It’s the single most effective way of publicizing the maximum amount of words in the shortest space of time. If you haven’t already incorporated video into your Internet marketing strategy, now is the time to do it.

This guide is going to introduce you to some of the main reasons why you should be using video in your Internet marketing strategy.

1.SEO is the Main Reason

Social media is the leading light when it comes to SEO. If something is popular on Facebook, it’s soon going to be at the top of Google. Video content always gets the largest amount of engagement on social media. So it makes sense that to boost your SEO ranking you have to start using video.

So why are videos so popular on social media?

Most people are using mobile devices these days. They don’t have time to read a long piece of content. This guarantees more accessibility and a higher user retention rate.

2.There are Established Distribution Mechanisms

A simple blog has a lot of distribution mechanisms, but they aren’t clearly established. They’re extremely general when it comes to safe sharing. With video, you have a lot of options to take advantage of. You can easily add your videos to popular sites, including YouTube, Vimeo, and DailyMotion.

In addition, you can add these same videos to the various social media channels available. Everything is automatically optimized, so it’s minimal effort on your part.

3.Social Media Makes for Easy Exposure 

Due to the fact that social media is so popular, this is the channel that’s going to give you the maximum amount of exposure. It makes sense that having your own videos on major channels like this will give you the best possible chance of getting discovered.
As discussed earlier, a video is more likely to get shared.

4.Your Site Will Become Magnetic

A lot of major websites will use a video on the homepage to engage people the moment they land on the website. Studies have shown that this style of advertising will give you a bigger chance of retaining people when they land on that page.

Videos are more intriguing and an entertaining video is going to down play the effects of hard selling, which is a major plus point.

5.Get Rid of Doubt to Increase Sales

People don’t trust brands, regardless of the industry they happen to be. Young people are especially wary of companies because they have been lied to through shady advertisements so many times. You have the uphill battle of generating trust with your target market.

A video will put the product that’s being sold on the screen. You can test the product, use the product, and do practically anything with it. This is something that you can’t convey with a simple post or still image. You have to show it on the screen, and that’s only going to happen with a video.

Conclusion – How to Get Started with Video Marketing

 Video marketing is something that’s here and it’s something you have to get involved with now. Failing to do that will mean that your competitors always have an edge on you.

It doesn’t have to cost a lot of money to get started with your own videos. The simplest type of video is a slideshow with a narrator speaking over the top. You can have actors and extensive production budgets, but it’s far from necessary.

What do you think is the most important benefit of video marketing?