6 Ways Digital Signage Improves Internal Communications

A great business is built upon efficient and relevant communication between its various departments. If your internal comms are slow or convoluted, important information can be lost in transit. Clear and concise messaging makes the world go round and ensures your business is operating just as smoothly.

Unfortunately, the communications of many companies are limited by employee engagement. When staff feel unmotivated or disinterested, they are unlikely to carry out your objectives with the high standards you expect. Digital signage can change all this, by boosting employee productivity. Today, over 50% of businesses use digital signage to improve internal communications. If you’re part of the other 50% that doesn’t, here are six reasons why you should.

• Digital Signage Encourages Staff To Listen

In almost every customer complaint, the underlying issue is poor communication. Whether this is on the front line of a busy fast food chain or over the phone in an office, customers and clients want to know that their queries are being listened to. But, if your staff aren’t told in real time where the problems lie, they will inevitably continue to occur. Digital signage provides an instantaneous display of customer happiness and can alert staff to any issues that need their immediate, undivided attention.

• Leverage Employee Feedback On Social Media

As internet platforms advance, 85% of companies have begun using social media as a basis for internal communications. The efficiency of real-time messaging makes it easy for staff members to connect with each other and foster authentic conversations with inquisitive customers. By incorporating the rise of social media comms into digital signage, you can provide staff with a platform to express their opinions. One example would be to encourage the use of Twitter hashtagging to display employee views on a particular subject.

• Visualise How Your Competitors Are Faring

Chances are you’re tracking the current events in your industry in some shape or form. Whether this is via email alerts or competitor research, keeping your team in the loop can help motivate them to reach a common goal. Disseminating industry news between all your employees is a great way to update them on competitor activity. Digital signage makes this process significantly easier, as the information is vivid and accessible. Linking digital signage to your RSS feed can provide employees with vital updates at a glance.

• Celebrate Your Most Improved Performers

All employees appreciate a nod from management for their contributions. Staff who have upped their performance over the last month or so will especially appreciate the recognition of their efforts. While you could stick to email memos to spread the good news, digital signage ensures that outstanding performance doesn’t slip by unnoticed, with over 55% of viewers being able to remember specific, visualised messages. Digital signage enables you to customise a range of multimedia displays, so you can really show off committed members of your team and motivate others to emulate their success.

• Increase Transparency

Most employees will agree that transparency is the main quality they look for from their managers. Being authentic and open with your staff results in a healthier working relationship and enables them to feel part of the operation as a whole. In an office where digital signage is featured, employees can gain access to important numbers and metrics without having to leave their desk or wait on managerial discretion. In today’s world, this open approach will keep staff feeling included.

• Ensure Important Information is Seen By All

One of the greatest benefits of digital signage is its ability to function in any sector of your business. Be it the warehouse, depot or manufacturing plant, you can always ensure that your memos and announcements are being seen. In most cases, digital signage won’t even need to operate via an online system, so you can display safety messages and share immediate news in areas where employees might not be able to access a computer or mobile device. The more opportunities your staff have to stay clued up, the more productive they will become.

 James Berger is CEO of Netcom 92 — an audio-visual solutions company from Essex. With over twenty years of experience in the industry, James has provided technical support for SMEs up and down the country, helping them improve the audio-visual quality of their ICT facilities.