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London Diners Take to the Sky


London Diners Take to the Sky

This week saw the launch of Europe’s highest restaurant: the Roocopter dining experience in London, courtest of helicopter-charter company Charter-A Ltd.

The company is inviting diners to climb aboard an Augusta AW109 helicopter, completely renovated and rebranded in the teal colours of the sponsor, Deliveroo. What sets this helicopter apart is its dining options: on the menu are offerings from Five Guys, Wagamama, Chipotle, BabaBoom and Joe Public.

Mark Zaiger is the Charter-A Ltd’s owner. He spoke warmly of the venture’s sponsor. “From the moment they first approached us, Deliveroo have been amazing to work with,” he said. “They are a young team and incredibly creative, and it has been fascinating to see the campaign from first thoughts to flight.”

Deliveroo’s Joe Groves was similarly enthusiastic. “At Deliveroo we want to bring amazing and memorable food experiences to our customers, wherever they are – be that a local park, office, the comfort of your home or 1,000ft in the air.”

The Civil Aviation Authority has taken the unusual step of allowing the helicopter’s registration number to be hidden – giving Deliveroo maximum branding visibility.

Diners will tuck into their favourite foods at a height of 1,000ft, meaning that Charter-A Ltd’s restaurant far exceeds the height of Duck and Waffle, which sits at a mere 574ft on the 40thfloor of The Heron Tower in London’s financial district, The City.

“We can now add Deliveroo to a strong list of successful corporate partnerships that also includes Nike and the National Lottery,” said Zaiger. “We have seen a big increase in business enquiries as people’s taste for never-forget experiences continues to grow, and we look forward to announcing new tie-ups soon.”

Londoners were quick to snap up tickets, with the first day of flights filled within hours. And the response has been almost universally positive.

“Flying past The Shard eating tacos is one of the most memorable meals and experiences of my life,” said Sarah Cox, a TFL worker from New Cross. “I’ve never flown in a helicopter before, and to do this over my lunch break has completely changed my week and my life. I hope it happens more – it’s a great thing for our city.”

NHS worker Kimberly Allain was similarly impressed. “I’m actually not even sure why I signed up for this,” she said. “I hate heights! But I love food and it was something I will never forget.”

High praise for a high-flying experience…

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