Make 100% Customer Satisfaction A Reality With This Practical Guide

One of the things people care about when they buy stuff is the level of customer satisfaction they get. Sure, the price of the products are a primary factor in determining what they buy. However, customers also want to know there is service and support to backup those purchases too.

Are you finding that your company isn’t offering 100% total customer satisfaction? If so, today’s handy guide will help you change things for the better. The following are tried and tested methods you ought to consider as part of your customer experience strategy:

Treat your customers like they are your boss

When you run a business, it has to get said that your customers are your bosses. Without them, you don’t get paid. It’s as simple as that! You might already have that mantra in your mind, but what about the people that work for you?

Everyone in your business (including you) needs to treat your customers like royalty. They might just phone up to order something. But, can you use that as an opportunity to find out if they need help with anything else? Of course, you can!

What about when customers give you feedback on their past experiences with you? It’s crucial that you take their comments on board and use them to improve what you do in the future. Customers want to feel valued, especially when they voice their opinions and concerns to you.

Don’t keep them hanging

It doesn’t matter what you sell. What does matter is that you respond to your customers when they contact you. For example, when your phone lines are busy, it’s worth investing in a call answering service so that they don’t hear the dreaded engaged tone!

The service you use can even get trained to deal with simple inquiries. As such, they can function as much more than a message service.

What about emails? It’s easy to lose emails in an inbox with thousands of messages. You ought to think about using an email logging system, so that your customers know their messages get received by you. And you can then prioritize and action them accordingly.

Find out how good (or bad) you’re doing

The only way to measure how good or bad the service your customers receive is to ask them what they think about you!

All too often, businesses have no clue that some areas are in need of attention. For instance, the way that calls get handled. Or, perhaps, a bugbear in the ordering process. You can then use that feedback to create an action plan.

Some firms go one step further and publish results of customer satisfaction surveys. You might think that anything less than 100% is bad. But, you’d be surprised how cynical consumers are of “perfect” customer service. Especially as some might say nothing in life is perfect!

Anything from 90% upwards is also a good marketing tool. That’s because potential new customers can get an idea of what it’s like to buy from you.

Now that you know how to improve your customer satisfaction levels, it’s time to get busy!