Simple Ways To Promote Your Start-Up

Any startup will naturally struggle in the first few years. With competition, various online marketing techniques, and a USP to consider, it can be tricky to know where to start when it comes to promotion. If you’re struggling to think of how you can reach out to your target audience and get them interested in what you have to say and the products or services you can give, read on.

Start a blog

Alongside your website, which is a no brainer for any successful start-up business, you should take the time to write a blog. Whether people are visiting your site for the first time, or are coming back because they like what they see, an authoritative blog with informative and interesting content will go a long way. It’s a handy way to get some internal linking in, too, as you can promote your own brand in blog posts and increase your digital footprint.

Don’t forget social media

Social media is your friend, and you should spend time spreading the word about your start-up by any means necessary. Whether this is through an Instagram post, a new Facebook page, or a LinkedIn account, be sure to get the word out and bring in some followers and spread your reach.

Network

Never forget how important face to face meetings can be, and how they can help you. After all, when stripped back, a company is all about the people and the relationships you form. When you cut through the jargon, the SEO and the marketing techniques, you will want to find and forge ways to build a rapport with people. Still not convinced? Here are some stats that might change your mind:

• 85% of jobs are filled through networking
• One survey suggests that 9 out of 10 people prefer small meetings as a communication method
• Nearly 100% of people say face to face meetings are essential for long term relationships

Consider more traditional marketing techniques

Alongside the aforementioned digital marketing routes, don’t forget the humble approach of physical marketing. It can be in the form of poster ads, flyers, adverts in publication, or vehicle wrapping. Printed messages and advertising can filter into the subconscious and trigger a response, even if those who are reading the ad don’t realise it themselves. If you’re worried about financing a car to advertise on or use for your startup, then you may want to consider options including bad credit car leasing to find your vehicle, and you can click here for more. This way, you can get on the road and run your business, and advertise it at the same time.

Hold live Q & A sessions

Question and answers with customers can build relationships, inform and intrigue your audience, and boost your visibility. By getting followers to engage with a livestream or follow a link to your site, you will instantly boost traffic and also prove to be an authoritative source from which your followers can learn from. You can do this on social media platforms such as Instagram stories or Facebook stories.