The Best Promo Gifts to Turn Trade Show Attendees into Walking Ads

Giving away gifts is one of the best ways to promote your business at a trade show. As well as free items, you can also sell things in some situations as well. Promo items are excellent to help your brand stick in people’s memories, and to have your name hanging around their house for a long time too. Even better than gifts that will live on their desk or in their bag is anything they can carry or wear around the show. By giving out this type of gift, you turn everyone into a walking advertisement for your stall, and for your business when they leave. Try some of these ideas to attach adverts to trade show attendees, without them even realising.

Cotton Bags

If you’re looking for a relatively cheap item that people can carry around, cotton tote bags are an excellent option. Not only can you give them out or sell them to people, you can also fill them with other promotional items. You could even put some gifts in them, from sweets to pens, and give some away as competition prizes. Make sure you logo is on them, so everyone takes notice. A lot of people will be grateful for a bag in which they can put all the leaflets and other paraphernalia they pick up.

Lanyards and Badges

Lanyards and badges are two more cheap options that you can give out for people to wear. Badges are perfect for people who want to show their support, especially if you’re a charity or social venture. Lanyards, meanwhile, are very useful. People often use them to hold their keys or perhaps to carry a pass for an event. Any item that serves a useful purpose makes a good giveaway because it won’t go straight in the bin or be left at the bottom of a bag.

Balloons

Balloons can serve a double purpose at trade shows. Firstly, they will help your stall to stand out from the others. If you fill some balloons with helium, people will be able to spot you from further away. It will be much easier to make a beeline straight towards you if you can be seen from across the room. The second purpose is that you can give out helium balloons from a supplier such as www.balloonsgalore.co.uk. This tactic works especially well at events where children are present. Kids will hold balloons or parents will tie them to pushchairs, and they’ll advertise your business all around the event space.

Clothing

You could also have t-shirts, caps and other clothing made up. As these might be a bit more expensive, it could be best to keep them for competitions or limit the number you give away. Although people might not start wearing them around the event, they will use them later. So the public might see your brand name when someone is out jogging or walking around town.

Don’t just give away useless items no one wants at trade shows. Think about the purpose your promotional gifts serve, and how they will help to spread your message.