Things to Consider Before Designing Your Website

When designing a website, you can’t just go for something that looks good. You need to consider a fair few things before you actually settle down to do the hard work. If you don’t put real thought into this, how can you be sure that you’ll achieve the goals you wish to achieve with your site? You can’t be! Let’s take a look at a few things to consider before designing your website:

Who Are Your Target Audience?

It’s very important you know exactly who your target audience are. When you know who they are, you know what they want to see. You know how to communicate with them, and what they are going to respond to. You need to consider them in everything you do so you can design this website exactly right.

What Are Your Goals?

Note down your goals. Do you want people to sign up to your newsletter, or order a product? Different sites and companies have different goals, so it’s all down to you. If you wanted them to sign up to your newsletter, you’d likely design a call to action that asked them to do just that.

What Image Are You Trying to Portray?

Your website says a lot about you as a company. What image are you trying to portray? Bear this in mind when you design the site. The colours, words you use, and other important elements will say a lot about you.

Have You Found a Great Company to Work With?

You more than likely won’t be designing your site yourself, unless you have a lot of time on your hands and the appropriate knowledge. Website design is really complicated, so it’s always best you find a trustworthy company. Ask plenty of questions and look through their portfolios so you know they will do a good job for you.

Do They Understand You?

You both need to be on the same page when it comes to your site design, so the company you work with needs to understand you. Make sure you’re on the same page and that you don’t feel pressured into anything!

What Do You Like/Don’t Like About Your Competitor Sites?

You should never copy your competitor’s sites, but you should take a look. Have a look at what they’re doing and decide what you can do better. Make a note of what you like and what you don’t like and you should be able to come up with something great!

SEO

It isn’t just about the design of a site; you need to focus on SEO too. If you don’t have SEO, no one will be able to find your site and it will be rendered pointless. Make sure the company you work with can offer you the whole package!

Who Will Manage the Site?

Will you manage your site, or will somebody else? It will need to be updated and things will need to change as time goes on.

Are you ready to design your website now? Good luck!