Poster printing and your brand – the perfect combination

There are so many marketing options and tools to keep your business as a visual presence for potential customers however, one tool that is often overlooked in favour of more high-tech solutions are posters. With the advent and increase in printing technologies and equipment, poster printing is now of the highest quality, the perfect combination to highlight your brand.

Take a walk into your favourite high street clothing or food store and you will see posters effectively – and simply – promoting either their service or a product. Or maybe you have spotted some poster printing materials being used by a company to promote certain ‘deals’ or money off promotions etc.

You too, can make these kinds of posters work for you but there are key elements that you need to ensure are incorporated into the posters to give your business or promotion the best chances of succeeding…

• A concept or a theme are essential components of posters, just as they are for other marketing tools. Promotions are a great way of bringing in extra business, as well as inviting new customers to try out your service or product. Posters are a great way of in expensively showing people who you are, what you do and the latest offers etc.

But to make it really stand out, poster printing is at its best when it incorporates a theme or concept. You may want to use your logo as well as the colour set you have for your company brand so that this is obvious throughout the promotional material. However, this does not mean that you cannot be creative in how your posters look!

• Grabbing the attention is the only way that a poster will really be worth the money you spend on them so take some time to really think about what you want the poster to do, and what message you want to convey by using them.

We are all busy people, including your potential customers and so something that is simple and quick to read is the way forward with posters.

• Relevance is something that many people forget when it comes to poster printing. You still need to have your target customer or audience in mind when you design and print your posters.

The advantages of posters…

However, many people see posters as being old-fashioned compared to some of the more amazing technology that is potential on offer today. But, take a fresh look as the advances in printing now mean that posters can be incredibly cost-effective for all business.

They can be used to target a niche market, hitting your customer base as well as being attractive, adding more interest and brightness to any shop front or in-store displays. Even if you do not have a shop-front kind of business, they can be used in any kind of space and would not look out of place.

Stickability is something we all need when it comes to effective marketing tools and posters have that ability, especially if they are well-designed and printed with quality, high resolution images.

How to create the perfect poster for your business

You have all the information you need within your marketing plan, as well as maybe using similar information for other marketing tools you have previously used but to get the best response from your posters, think about the following…

Budget friendly

No business has a bottomless pit of money when it comes to marketing their business and so it pays to invest in tools that really do work hard for you. To get the best in poster printing, you will benefit from the professional services of a copywriter, a graphic designer and a printer. This way you will get a professional looking poster that really hits the mark.

Response

ALL marketing materials whether it is a poster or leaflet, newspaper advert or even a television campaign, it needs to bring a response. And, just like the content of these other tools, posters need to have the all-important ‘call to action’. TELL the customer what they must do; for example, “order by midnight to get 50% off” or “use code 0123 to get FREE delivery” and so on. Never leave this call to action out unless you intend on your posters being simply ‘information givers’.

Numbers

One poster may be fine in one situation but how about really vamping up the visual impact with a series of posters? Take a leaf out of the supermarkets’ book and have a series of same sized posters hung in a long corridor or some other shape that will attract the busy customer. Customers, as busy as they are, need to have your logo within their vision several times in order for it to ‘stick’ in the sub-conscious and become a recognisable brand.

Location

Finally, don’t hide your posters away! You have spent time and energy in the content and the styling, so why place them where people are either not going to see them or where the message will be lost. Make sure you have your location in mind before you start the design process as this can dictate, to a  certain extent what is to be included.

Is poster printing right for your business?

People sometimes shy away from the use of posters, believing that simplicity equates to ineffective but this is not the case. Just like business cards, however, there is no point having them printed if you are not going to distribute them.

Posters are a great toll for short term deals and promotions, as well as a way of announcing your arrival either on the high street or at another location. Pop-up shops and stands are current ‘on trend’ in terms of selling products and services, and posters could be a great addition to this selling environment.

New businesses, looking for cheaper but still effective ways of advertising themselves can also benefit from posters.
But, no matter how established your business or where you intend to use them or why, there is no substitute for professional input on all aspects of poster printing, from the design, the colour and the content. Take another look at the powerful combination of posters and your brand!
 

Colour Graphics has provided a detailed insight into poster printing and what it means exactly to your brand. You can find more information on this topic over on our site.