Are You Using These Easy Marketing Tricks?

Digital marketing has made it possible for small businesses to achieve BIG success. Even if you run a small company from your bedroom, digital marketing can turn you into a global player. It provides an enormous return on investment, and you can target a very specific audience. It’s never been easier to reach new potential customers.

Having said that, digital marketing isn’t always the easiest topic to get your head around. An effective campaign means stringing lots of aspects together, culminating in a cohesive strategy. In this post, we’ll show you the quickest and easiest ways to get started. You’ll notice an instant boost in customers, leads, and sales. Ready to learn the tricks of the trade?

Social media

We all know that Facebook, Twitter, and Instagram are great for pictures of cuddly kittens. But it has another brilliant feature. Social media is a great way to market your service, and connect with users. By posting regular updates, and interacting with your customers, you’ll keep people engaged with your brand. It strengthens your perception and profile. You can also use these channels to drive traffic to your website, and update customers about new products.

Email marketing

Some of the biggest names in marketing claim that emails are the single most important channel. Why? Because anyone who signs up to your email list is highly interested in your service. They are a strong lead, and it’s very easy to convert the sale. Start collecting email addresses on your website in exchange for great content. Then send timely sales emails when appropriate.

Advertising

The two points above are very effective, but they do take time to build a following. If you’re looking to fast-forward this process, dip a toe into the world of advertising. By putting some money into your ad campaigns, you can reach a highly-targeted audience. The best place to start for beginners is Facebook. Their advertising mechanism is carefully tuned to reach your customers, and the process is simple. From there, you can move on to Google AdWords. It’s a little more complicated, but very effective.

Content

You might have heard the phrase ‘content is king’ floating around the blogosphere. Well, there’s plenty of truth in it. Content is the best way to spread your brand, and draw people to your website. We all love to click on useful and exciting content, and you can take advantage of this. Create blog posts, videos, and infographics. Then post them on your social channels, and encourage sharing. The further they reach, the more leads you attract.

SEO

Last of all is the tricky aspect of search engine optimisation. This means getting your website higher up the Google rankings. It all starts by choosing and optimizing the best keywords for your business. From there, you’re looking to secure as many links back to your site as possible. Over time, you’ll see your site move up the Google rank.

You’ll notice a big change in your sales and engagement when you start using these tricks. Plus, they’re much easier than you think! Try them for yourself, and let us know how you get on.