Innovative Ways To Market Your Startup

Do you have a startup that needs marketing? You do? Great! Here are three innovative ways that you can market your startup effectively:

Create A Promo Video

Promotional videos are always great for marketing a startup. They’re a way for you to explain your business and talk about your key selling points. If you go on some business websites, you’re usually greeted with a promo video on the homepage. It’s the first thing you see, and it starts playing automatically. It draws you in. You should do this on your website. Create and upload a promo video that will grab people’s attention. Explain a little bit about your company and list off your good points. Make sure to stress why your business is better than your competitors. The key to a great promo video is production quality. It doesn’t need to look like a blockbuster movie, but it has to be good. Get it professionally filmed and directed, don’t do it yourself using your phone camera!

Host An Event

Hosting an event is one of the most creative ways of marketing your business. It’s a chance for you to gather huge crowds of people all in one place. And, the focus of their attention is your company. Rent out an auditorium or hall and get a big stage set up. Work on promoting the event, so lots of people turn up. Then, think about how everything is going to look. You should have banners hanging up outside the venue with your brand logo on it. iMAG Displays do LED screens that you can hire for a business event. You can have them situated around the stage and display your logo or other information. Something like this will improve the look and feel of your event, make it seem more high-tech. The key to a good event is leaving a long lasting impression on the people attending. If you do that, it will be great for your marketing campaign.

Use Social Media

A great way to hit the ground running is to use social media marketing. One of the reasons lots of businesses do this is because some of it can be done for free. But, to get the most out of it, I recommend you spend some money. Get on Twitter and Facebook and pay to promote your business. You can get promotional tweets onto people’s timelines, meaning your startup is in the public eye. Or, pay to have adverts promoted on Facebook, again, it gets your business out there. Social media is amazing because loads of people are on it. Plus, you can promote your company to your target audience. It’s a guaranteed way to market your business in an effective manner.

Hopefully, this article has provided you with some new ways to market your startup. These ideas are great to use at any time during the lifespan of your business. But, I recommend you consider using them right at the start. If you do, your business will be off to a great start.