How Even Small Businesses Can Take Control of Big Data

First off, let’s establish what we mean by “big data.” Unfortunately, it isn’t something that’s easily definable and, like most things in life, people don’t agree on what should be the definition. It’s generally seen as any collection of data sets that are so large and complex that it becomes difficult to process them using traditional data processing applications. Essentially, data so large and varied it can’t simply be put in an Excel doc. With most things, examples will make it clearer so read on to find out more.

What Can Big Data Do for You?

Big data lets you better understand not only your specialist field and your company’s place within the market, but to also learn more about your customers. It’s crucial for marketing and finding potential customers. The more data you have, the more specific you can be when you seek out members of your target market. This is commonly used in commerce to suggest new products you might like, or in online advertising where the ads you see are tailored to you by using the cookies you’ve collected from the various websites you visit.

Simple Applications You Can Use

Simple ways every business can take advantage of the information big data offers is using services like Google Trends. Google Trends compiles the day-to-day searches across the web to see what people are interested in. Businesses use this to get a better idea about the supply and demand potential in different sectors.

If your company is involved with social media you can use services like www.socialmention.com to keep you on top of what your customers think of your products or services. Think of it as a live feed of ideas on how to improve your business.

Partnering with Specialists

If you want to make the most of big data information available to you, consider partnering with a specialist third-party company.IT Services provider Logicalis have worked with heavyweights like Microsoft, IBM, and Hewlett Packard, and working with these kinds of industry experts could be the one up that moves you away from your competition. Because Logicalis work to analyse the unique aspects of your business as well as its position in its respective field, they can offer solutions to problems that simple applications can’t. Not only do they pride themselves on resolving over 70% of all problems the first time of asking, they also offer training to your staff to better future-proof your business.

How to best handle big data can be a scary prospect for established businesses, never mind ones just starting out. Use these tools to take your small business to the next level. You can also see CAMO for help with your big data.