Reasons Why a Mobile Web Based App Can Benefit Your Startup

When starting a new business, of any kind and in any industry whatsoever, you will be up against stiff competition from other companies that have been in business for a length of time and have established a customer base. You will probably be aiming to draw from their dissatisfied customers as well as drawing from new customers looking for what you have to offer. It is becoming increasingly popular for startups to use web based apps to introduce and grow their business for a few very good reasons which usually include the following.

Consumers Have Gone Mobile

According to the search giant, Google, more consumers now search from mobile devices than they do from desktop PCs. This is especially important for new businesses looking to capture a large portion of the market as quickly as possible. If someone is searching for the products or services you have to offer, web based apps can take visitors to a whole new level once they have found your website via their mobile device. It’s nice to be listed on the first page of a Google search but that isn’t what it’s all about. You obviously want to profit from being found and this is why a mobile web based development of an app specific to your company can get your company off the ground quickly.

Defining the Purpose of Your App

In order to understand just how a web based app can benefit your startup because of an increased number of mobile searches, it is necessary to follow a logical thought progression. First, if a consumer is mobile and looking for your products or services, chances are they are ready to head your way to buy here and now if they find what they are looking for at a price they find reasonable. Whether you are a brick and mortar establishment or purely an online merchant, the object is to point them in your direction and then give them the ability to quickly make a purchase before changing their minds. This is where the proprietary web based app comes into play.

More than Just a Shopping Cart

The web based app that you have developed for your startup needs to be so much more than just a shopping cart. Not only will you have buttons to ‘buy now’ but you can offer a chat feature so that questions can be answered on the spot before customers lose interest and move on to a competitor. But all the while the app needs to be mobile friendly so that it can be viewed well on any device no matter how small. It should not take up a lot of bandwidth making it load slowly yet it should have all the features needed to convert the visitor.

So, how can a mobile web based app benefit your business? The only thing you really need to be aware of is the fact that most people who land on your site via a search engine probably got there from a mobile search. No matter what kind of app you have developed it needs to be responsive (mobile friendly) so that you stand a better chance of converting that visitor once on your site. That’s the most basic answer and second to that is the fact that with a proprietary app developed for your company you can make the user experience better for the visitor which most often increases your conversion rate. That’s the bottom line – conversions. For startups, this is the greatest obstacle to overcome so pay attention to going mobile and you’ll be off to a running start.