3 Simple Ways to Promote Your New Business

As a new business owner, you will of course be looking to promote your venture in every way possible. Naturally, the more avenues you can explore in getting your products or services recognised, the further your reach will be and of course, the more potential customers you may have. The dominance of the world wide web and social media sites such as Facebook and Twitter has given birth to a whole new variety of engaging and cost-effective advertising platforms which  allow new and old businesses to promote and sell their services and products like never before. However, the more switched-on business individuals will also be ensuring that their companies also advertise through a range of decidedly more traditional methods as well. By looking to the past as well as the future, you will ensure that your company has the widest possible coverage.

Social Media is a Must

 If your business has not yet developed a steady presence on social media sites such as Facebook and Twitter, you are definitely putting yourself at a strong disadvantage in terms of advertising and promotion. These sites have revolutionised the way we share ideas, interact with each other and, of course, promote our goods and services to the world. Therefore setting up an account on both of these is pretty much essential. The process is easy and completely free of charge. Firstly, register on these sites in order to gain access. Next, begin to populate your page with as much information about your company as possible. Explain what your company provides and detail why it offers something superior. Although Facebook in particular has made advertising more accessible, it has also made it more competitive! So be sure to set your company apart from its competitors. Once you have established your page, try to run regular prize giveaways. If you offer a potential prize for those who ‘like’ and share your page, you will massively increase awareness of your business.

Old School Media

 Social media is of course a hot topic at the moment. But in terms of advertising, more traditional outlets such as newspapers, radio or even television still have a wide reach. In spite of the popularity and widespread use of the internet, some individuals still do not use it. In this respect, looking to other forms of media will help you to cover all bases in promoting your business. Understandably, this may be above the budget of some small business just starting out, but it is worth keeping in mind for the future.

Print It

 Finally, we cannot forget the power of classic advertising represented by branding and print media. Where might Coca-Cola be today if not for having their recognised logo displayed on hundreds of billboards, t-shirts and accessories. Therefore it is again worth considering displaying your own logo on billboards if it is financially viable to do so. If not, you may instead like to spread the word on flyers. Or perhaps try giving away small customer gift bags, with your company logo emblazoned on the side.