How To Hold The Perfect Offline Event For Your Startup

Whether you do most of your business online or in the real world, there are some incredible advantages of holding an offline event. You will get the opportunity to grow your market, embed yourself in the community, and, with a little bit of luck, make some valuable sales. But who do you go about organizing an offline event? Well, if you’re keen to find out, read on. We’ll give you all the pointers you need to hold the perfect event for your business.

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Decide on your goals

First of all, you have to decide on your goals for the project. What do you want the outcome of this offline event to be? Perhaps you wish to make more sales, or just get your name out there and collect email addresses for marketing purposes. Both are equally as valid as the other, but you have to define that goal before you take things further. It will give reason to the event itself, and also let you define its success once it is over.

Book a venue

Next, look into booking a venue for your event. This sets things in stone and guarantees you will take some time out of your schedule to start your planning. Choose a location where there will be as much footfall as possible. Town halls are often good places, or you could even approach local cafes to see it they will allow you to hire some space. You should also keep an eye out for empty shops. Many councils will let you rent them out for a weekend for a good price, and it will place you in one of the busiest places in your local area.

Buy accessories

If you want to stand out on your big day, you will need to invest a little in accessories. Think about getting branded balloons and pens – you can give them out to people as they walk by. People love getting stuff for nothing, and kids love balloons – that’s free advertising up and down the high street right there. Make sure all your staff have a uniform, and if they haven’t, invest in some t-shirts. Grab yourself some name badges, too. Don’t leave this until the last minute, or your order may not come through in time. Badge makers Imagine Products recommend ordering at least three days in advance, so that’s a good guideline to stick with. Finally, think about holding a raffle. A good prize is a great way of enticing people through the doors, and you can offer tickets for free in exchange for an email address.

Choose your team

This part of the planning is vital. Choose a right mix of employees to represent your company and manage the day well. You will need confident talkers to engage the public, and you will also need grafters who can help set things up and work on any issues. A good team selection will set you up for a successful day.

The big day

Be as friendly as you can, and collect email addresses off as many people as possible. You might make some sales on the day, but those email addresses could be many more sales in the future. Before you go, take a look at these other great ways of promoting your business in the real world. Good luck!